Tags
An abbreviated version of this article appeared in All Out Cricket magazine, June 2015
Two weeks before this season began, we heard that one of the sides in our division (Division Two of the Derbyshire County Cricket League) had pulled out, unable to guarantee enough players for two teams. The week before the season began, three more teams pulled out of divisions lower down the leagues. This is becoming a familiar pattern. It is the tangible evidence to match the ECB’s figures released last November, which revealed that in recreational cricket across England and Wales the number of players aged 14 to 65 dropped from 908,000 in 2013 to 844,000 in 2014, and more than 5% of games were conceded because at least one of the clubs was unable to field a side.
There are many reasons for this worrying drop. It’s a complex picture which has much to do with the times in which we live. However, one overriding factor eclipses all others: Sky TV.
Great, comprehensive coverage it may be but so few people can see it. In the glorious summer of 2005, there were days when the test matches on Channel 4 had 8.4 million viewers. Cricket was part of the national collective consciousness, a thread woven into the fabric of society, a national cultural reference point. It was also so exciting and such great sporting drama, that you couldn’t wait to get down the cricket club to share the thrill with your team-mates.
How did the ECB ride the crest of this wave? Take it off terrestrial television and move the decimal point on those viewing figures in the wrong direction.
The ECB’s solution seems to be predicated on funnelling large amounts of Sky money into ambitious player recruitment projects. These are, by and large, undeniably a good idea – Chance to Shine, for example. What’s not to like about a programme to take cricket into schools and introduce kids to the game?
But Chance to Shine – and other ideas – are simply making the best of a bad job. Having someone come into schools to teach cricket might interest one or two for a while but when the coaching stops, in all likelihood the interest will stop too. In contrast, a child grows up in a family that loves cricket, where cricket is on the television and where the local club is part of their lives, and there’s a much stronger base for the creation of a cricketer for life. People need to learn the joys of cricket, not be told them. Schemes imposed from the top down simply don’t work as well as organic growth from the grass roots.
Part of the issue is that the joy of cricket is not always immediate. It is in its nuances, in the reading between the lines, in the story that is so much bigger than its constituent chapters. By growing up with cricket all around you, on the television, down at the cricket club, you grow to understand that it’s not all about the occasional blast of action, it’s also about the barely noticeable tremors. It’s about a bowler’s skill, a batsman’s temperament, a mental battle, a verbal joust, a tactical fight, the pitch, the weather, the state of the ball. This is a game where moving one fielder one yard could change everything. You don’t pick up this kind of nuance by seeing a 30 second clip on the news. This is the stuff that seeps into your consciousness over long periods of time, catalysed perhaps by the insight of Benaud, Cozier or Atherton.
Without the deeply-rooted love of the game fostered in their youth, adults too easily lose the habit of playing. The complete absorption I find in the game seems to be thinner on the ground these days. Saturday cricket was (and to a large extent remains) the focus of my week in the summer months but for many these days, it is simply something to do if they have nothing else on.
Numbers, therefore, are falling. Clubs find it difficult to keep going. Once a club is struggling, it can be a slippery slope. Players have the choice of staying with their local club which may be struggling to put teams out, can’t pay a groundsman, can’t afford to repair the showers and so on, or they can go to one of the big clubs, with its four Saturday teams, grant-funded clubhouse, club pro and belting track. One player goes, then another, and another and the tipping point is soon reached. Another club falls by the wayside.
Sadly these clubs that are falling are often the traditional, small village clubs – clubs that used to work perfectly in their unique environs. They don’t have any ambitions to be a big club with 10 junior teams, four senior teams and a host of ex-professionals. But the latter is exactly the kind of club that receives most of the focus, and has the wherewithal to secure funding and support. So this kind of club keeps getting bigger and the little village clubs continue to die away. It’s a self-perpetuating homogenisation of the recreational game that is not helpful in the long term. With participation decreasing, surely we should be more creative and less prescriptive?
As clubs disappear, we’re in danger of losing cricket as a broad church and consequently the diversity to attract different people to take up and stay in this beautiful game. No amount of Chance to Shine money is going to arrest this decline.
Fully agree Nick. It is an incredible shame that smaller teams are having to close due to lack of interest. The emails from my team (a small village team in East Sussex) start like this, ‘Monday – we have five players and need 6 more’… up to Friday, ‘SOS, SOS, we still need three players’, and this happens week after week.
Is it perhaps a sign of late urbanisation, where cricket players (like jobs) are now found in the city and town rather than the country? My view is that the decline is down to various factors:
1. Village teams tend to include a core group of families who have lived in the area for donkeys (figuratively, not literally). Fathers with their fathers who bring their sons and grandsons to the team. My experience of village teams is that they can be very cliquey, beset by rivalries and spoiled by the ‘village elders’ with their power issues.
2. Some village teams get grants and build better facilities and can afford better players. This attracts the players from a smaller village club with few facilities.
3. There is still an incredible number of cricket clubs, considering how much time a match requires (a whole day, compared to the 90 minutes of a football game) and the land (and wicket) required for a cricket club. It may change the traditional view of John Major’s tea and cricket greens, but is it so bad that we go to bigger clubs, with more players, more competiton, better nets facilities and a better stocked bar?
4. Do we respect or even like English cricketer’s anymore? I never had illusions ‘role model’ status of Messrs Gatting, Botham, Tufnell, etc, but at least they were likeable. Perhaps I’m getting old, but I don’t get excited about any current English cricketer (KP excluded, but that’s another story). If there’s nobody to emulate, why would we get interested in cricket?
5. Inaccessibility. You and I know that there are a hundred and one cricket clubs out there. I can point to 7 clubs within a 4 mile radius of my house (in Bromley, Kent). So why do I bump into someone who lives down the road, is a huge cricket fan with a bowling machine and net in his garden, ask me how he gets involved in a local cricket team? Okay, maybe he didn’t look in his yellow pages or his google, but I think it is difficult for a person to ‘break into’ a local cricket club. Perhaps this is because we don’t find out everything about our local area, or maybe it’s down to the ‘cliquey-ness’.
6. No teaching of cricket in state schools.
Of course, as you so correctly point out, the worst thing the ECB did was to sell out to Sky. I appreciate the money has changed the face of cricket in many good ways, mainly by giving it a level of professionalism which never existed before. Even at club level you see athletic youngsters playing cricket in a way which didn’t happen before. However, (as you say) the love of cricket comes from the experience of being immersed in it. Coming home after school with the test match being on; getting out of bed in the school holidays, coming downstairs and putting the cricket on (and it staying on all day). This just doesn’t happen anymore. And it’s a crying shame.
When someone asks me why I love cricket so if is difficult to explain – when they ask me why I love a five day test match it is especially difficult to explain – it comes from a childhood love, the experience of appreciating every ball, every catch, every stroke of a bat. The rollercoaster of a test match, the game turning in one session. Someone once said the beauty of cricket was that every ball bowled is like a penalty shoot-out, so a whole game was 240 or so penalties for five days. You can’t explain a love of cricket to someone who doesn’t love it too. This love is borne out of a life’s love, an appreciation of a village green, of a school cricket pavilion, of a victorian photograph of a county side, an old scoreboard, a rusty roller or a cracked piece of willow. Without cricket on the telly, and without a team of heroes we can look up to, I can’t see how this will continue. The younger generation do not have the same experience of cricket that we have. How do we get this to change? Get it back on the telly? Or accept that we no longer have time for the five day game and only 20/20 will work? I have no answers, but I hope the cricket lovers (who keep this game alive) find the solution soon.
LikeLike
Beautifully put Sandip – some really considered points. The only thing I’d really take issue with is about cliques preventing people joining. Yes, some clubs are like that but I find the vast majority of clubs welcome new players with open arms (and considerable gratitude) – and if one doesn’t then as you say, there’s usually another down the road. The other challenges you mention are all certainly significant. As you say, it’s hard to explain the joy of cricket so someone new to it so you have to get people young – which is hard with no live cricket on terrestrial TV.
LikeLike